Who Joe Rogan Listeners are Likely to Support in the Election
By Edison Research
Correction: The Edison’s Weekly Insights email sent at noon ET on October 30th about Joe Rogan listeners’ voting preferences incorrectly cited data from the total weekly podcast population. While total weekly podcast listeners are relatively split between Trump and Harris, Rogan’s audience shows a stronger preference for Trump. Edison Research is committed to accuracy and regrets this mistake. Please refer to the updated data and graphic below.
With less than a week to go until election day in the U.S., the battle for undecided voters has taken a twist as both Vice President Harris and former President Trump utilize podcasts to reach potential voters. The Joe Rogan Experience stands out as a prime platform, being the number one podcast in the U.S. among weekly listeners age 13+ according to Edison Podcast Metrics™.
Known for its influence and large audience, Rogan’s show offers a unique opportunity for candidates to connect with younger, often independent-minded listeners in an unconventional setting. Rogan’s audience skews overwhelmingly male (80%), with a majority of listeners (51%) falling within the critical 18-34 age range. Politically, 35% of listeners identify as Independent or “something else,” while 32% align with Republicans, and 27% align with Democrats.
Trump recently appeared on Rogan’s podcast in an almost-three-hour episode, which gave him the opportunity to reach potential voters with long-form content. Rogan is apparently still in discussions with the Harris campaign about a possible appearance, but as we publish this, no date has been confirmed. Fifty-four percent of weekly Joe Rogan listeners lean toward Trump and 26% favor Harris. The 16% undecided among Rogan’s audience highlights a critical group that both candidates are vying for.
Edison Research is the only source providing comprehensive data on podcast rankings. Contact epm@edisonresearch.com for more information on the top-ranking podcasts.
The Q3 2024 Share of Ear Audio Dial
The audio world is full of excellent sources of measurement, from ratings to downloads to subscriber numbers. But only one study in the U.S. surveys the entire audio space and shows how Americans divide their audio day among all platforms of listening – Share of Ear® from Edison Research. We are extraordinarily proud of this product and even though the dataset is available only to subscribers, we are happy to bring you a finding from the most recent study. Below is the Share of Ear Audio Dial, which shows what percentage of the day goes to each audio source among those in the U.S. age 13+.
How to read: 36% of the daily time spent with audio in the U.S. by those age 13+ is attributed to AM/FM radio, which includes over-the-air and streams
Since our second quarter update:
Streaming music (which includes services such as Spotify, Amazon, Apple, Pandora, etc.) gains one point to account for 21% of daily audio time. Note that this category does not include podcasts, which are in their own category
SiriusXM satellite radio gains one point to account for 9% of daily audio time
YouTube Music loses one point to account for 13% of daily audio time
The Audio Dial is shown in whole numbers, resulting in a total of 101% due to rounding. Keep in mind that these estimates may be analyzed by different listening locations, devices, or demographics, providing a more detailed understanding of audio consumption in the U.S.
For a look at the Share of Ear Audio Dial by ad-supported audio sources only, access The Record here. The Record is a quarterly report presented in partnership with Nielsen to make available to you at no cost.
For more information on Share of Ear and how to become a subscriber to the full dataset, contact us at shareofear@edisonresearch.com.
