Edison Research recently conducted the Audio Publishers Association (APA) 2023 Consumer Study. Among the findings of the research, we know that half of the 18+ U.S. population has ever listened to an audiobook, and listeners are likely to be young: 57% are age 18-44. Listeners are also as diverse as the U.S. population, with 29% of audiobook listeners identifying as either African-American or Hispanic, compared to 27% of the U.S. population.
A category of audiobook listener you might not have spent too much time thinking about is kids. It looks like the audiobook habits that audiobook listeners cultivated with their children during the quarantine restrictions of the pandemic have stuck around. Fifty-six percent of audiobook listeners with children under 18 say their kids listen to audiobooks. Prior to the pandemic, 35% of audiobook listeners with children under 18 said the same thing – a 60% increase.
Join us for The Infinite Dial® 2023 Australia webinar at 8:30 pm EDT on Monday 26 June 2023 (10:30 am AEST on Tuesday 27 June 2023). The study was commissioned by major sponsor Commercial Radio Australia and co-sponsors LiSTNR and Triton Digital®.
Larry Rosin, Edison Research President, and Nicole Beniamini, Edison Research Vice President, will provide a detailed insight into Australians’ digital audio behavior. Rosin and Beniamini will break down the latest trends including podcast listening, audio streaming services, and smart speaker ownership. Findings also include global comparisons among Infinite Dial countries.
The 2023 survey marks the seventh annual release of the study in Australia, and the continued expansion of The Infinite Dial®, the longest-running survey of digital media consumer behavior in the U.S.
