The home stretch to the U.S. general election has begun, and many consumers simply can’t get enough coverage of politics. With this in mind, we decided to use Edison Podcast Metrics™ to look at the biggest podcasts that ‘talk politics’ – from each side of the political divide.
The chart below lists the podcasts with the largest average weekly audiences among those shows that engage in conservative political discussion, and those that come from a liberal point of view. (Keep in mind that this ranker is not based on the political party of the listeners, rather it’s categorized by the content of the show and ranked on the total reach).
Topping the list for conservative content are The Ben Shapiro Show, The Dan Bongino Show, and The Tucker Carlson Show. As far as those shows with liberal content, Pod Save America, The Meidas Touch Podcast, and The Young Turks take the top three spots. Many of the shows on the conservative side of the ledger feature hosts who have made their names in talk radio, television, or both. Intriguingly, in every case they revolve around a single host.
The liberal shows, by comparison, include several that have groups of hosts, including the top show Pod Save America which features a rotating cast. The podcast universe offers an abundance of content to feed every kind of political appetite.
Edison Podcast Metrics is the only podcast measurement service that covers the entire space, including all publishers and platforms. For more information about EPM, contact Edison Research at info@edisonresearch.com.
Register for the True Crime Consumer Report Webinar
Edison Research Senior Director of Research, Gabriel Soto, and audiochuck Chief Operating Officer, Bob Baird, will present the True Crime Consumer Report webinar tomorrow, September 12, at 2 PM EDT. This session will offer detailed insights and analysis on the current state and future of true crime podcasts, making it a must-attend for anyone interested in the genre.
Last call: prepare for November’s U.S. Election with Reuters coverage
As the 2024 U.S. Presidential Election draws near, media outlets face the critical challenge of delivering comprehensive, accurate, and real-time coverage.
Reuters will be hosting a webinar tomorrow. September 12 at 11am EDT that is designed to equip media professionals with insights into how Reuters election packages can provide you with the data and content to navigate election night with precision. Edison Research Executive Vice President, Rob Farbman, will join expert panelists and delve into the resources and support at your disposal to enhance your coverage capabilities throughout this landmark event.
