Podcasts offer entertainment and education for all ages, but for kids, fun is the main reason to listen. According to The Kids Podcast Listener Report, 59% of kid listeners tune in because podcasts are fun, and 48% enjoy listening with their families. The top podcasts for children are endlessly imaginative – incorporating stories made for and sometimes by kids.
This past year, the Edison Podcast Metrics™ team devised a way to better understand the reach of kids’ podcasts among the kids of weekly podcast listeners. Edison Podcast Metrics is the only podcast measurement service that measures listening, not downloads, across all networks, shows, and platforms, and we’re thrilled to release the first ever fully comprehensive Top Five Kids Podcasts Among Kids 12 and Under list from the study.
The Top Five Kids Podcasts Among Kids 12 and Under are:
Story Pirates
Brains On! Science podcast for kids
Wow in the World
Circle Round
What if World – Stories for Kids
Podcasts can deliver lessons about science and the wonders of the world in ways that kids and their families enjoy together. The Kids Podcast Listener Report indicates that 87% of kid podcast listeners ages 6-12 say they have ever shared something they learned from a podcast with other people. Seventy-two percent of parents of kid monthly podcast listeners agree that their kids are excited to listen to podcasts. Parents also see the value in co-listening — 68% of parents of kid monthly podcast listeners ages 6-12 say their children listen with at least one parent, and 54% say their kids listen with siblings. For many, podcasts spark meaningful family conversations, with 72% of parents saying it is important for kids podcasts to be able to be enjoyed by the whole family and 71% saying it is important for kids podcasts to give parents and their children topics to discuss together.
Kids podcasts are proving to be a delightful mix of education, entertainment, and family bonding. These shows continue to inspire young minds, encouraging curiosity and connection in a fun, engaging way.
Attend Cafe Convos by BIPOC Podcast Creators
Join fellow BIPOC Podcast Creators and Edison Research for coffee, and connect with industry peers at Café Convos on Tuesday, October 8 at 9:30-11:00am EDT in New York City.
This premier networking event for podcasters of color in New York City is designed to be informative, foster collaboration, and build meaningful connections in the industry. As a special highlight, Edison Research Senior Director of Research Gabriel Soto will present never-before released data on Latino podcasting audiences in celebration of the upcoming 2024 Latino Podcast Listener Report, offering invaluable insights into one of the fastest-growing audience segments.
