In celebration of Black History Month, we are showcasing the Top 10 podcasts among Black listeners from the latest Edison Podcast Metrics release. We aim to help the podcasting industry better understand and serve Black podcast listeners by spotlighting the ten shows that have the highest weekly listening audience among Black Americans 13+.
According to the Infinite Dial 2023, 45% of Black Americans in the U.S. age 12+ have listened to podcasts in the last month, and 28% have listened in the past week. The list shows the Top 10 Podcasts in the U.S. based on the number of Black weekly podcast listeners for Q4 2023.
By surveying Black podcast consumers directly, Edison Podcast Metrics is the only podcast measurement service in the U.S. that can provide the relative Black audience size of all podcasts and podcast networks through listening instead of downloads; this includes networks and shows that have not opted into other industry rankers.
Podcasts allow sharing and storytelling, and they are proving to be powerful vehicles to showcase the talents of Black creators and hosts. Of the shows in the Top 10, six are helmed by Black hosts:
#2 The Breakfast Club #4 Drink Champs #5 Million Dollaz Worth of Game #6 The Joe Budden Podcast #7 The Steve Harvey Morning Show #9 ShxtsNGigs
One of the hallmarks of podcasts is presenting opportunities to Black creators to establish and extend their voices to Black audiences in search of authentic Black viewpoints. According to the The Black Podcast Listener Report from Edison Research, SXM Media, and Mindshare, 63% of adult Black monthly podcast listeners say that it is very or somewhat important that podcasts include Black stories and perspectives. Fifty percent of adult Black monthly podcast listeners say that it is very or somewhat important that podcasts are hosted by Black hosts.
We hope these insights help podcast creators and networks formulate strategies to serve Black listeners. As you sit down and consider how you can unite around the goal of Black progress, check out the full Black Podcast Listener Report for free, which can inform how you might contribute. You can continue this conversation with us by emailing info@edisonresearch.com
Join us at Podcast Movement Evolutions for The Infinite Dial 2024!
We are thrilled to share with you that we will be back onstage at Podcast Movement Evolutions in Los Angeles on March 28 to present The Infinite Dial® 2024 with support from Audacy, Cumulus Media, and SiriusXM Media. Even if you are attending Podcast Movement Evolutions in person, you will want to register for the free Infinite Dial livestream! This ensures you will receive a link to the replay, and to the downloadable presentation deck.
The Infinite Dial is America’s longest-running survey of digital media consumer behavior, tracked annually since 1998. The study provides important benchmark measures for usage and behavior around streaming audio, podcasting, radio, smart audio, social media, and more. We hope you will join us!
