Germany joins the US, Canada, Australia, and South Africa with Digital Media Research from U.S.-Based Edison Research
Somerville, NJ – July 8, 2019The Infinite Dial®, the leading study on digital audio, mobile, smart speakers, podcast consumption, and social media from Edison Research, has just been commissioned by Berlin-based RTL Radio Deutschland for implementation in Germany.
The Infinite Dial is the longest-running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time. Germany will join the U.S., Australia, Canada, and most recently, South Africa, as media communities who use The Infinite Dial® to measure consumer behaviors.
RTL Radio Deutschland is the leading German radio group. With its stations and brands, the company serves all relevant platforms. RTL Radio Deutschland recently started AUDIO NOW, a podcasting platform for Germany showing a great range of popular podcasts in German and English language, including exclusive podcasts and audio series.
The results from the first in The Infinite Dial® Germany will be revealed on September 3 in Berlin, and will be published simultaneously online on www.audionow.de and Edison Research websites.
“In addition to our content expertise and innovative offerings, we are pleased to be able to provide a reliable data source for the use of digital audio in Germany in the future. In Edison Research we have found the perfect partner for this. We are very much looking forward to the results, which will certainly be giving us exclusive insights into this future relevant area of media consumer behavior,” said Stephan Schmitter, CEO of RTL Radio Deutschland.
The Infinite Dial study has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, internet radio publishers, ad agencies, and the financial community.
“Germany’s addition of The Infinite Dial study comes at the perfect time. As digital audio is experiencing such explosive growth, it is crucial to have quality, consistent measurement of the space. We are thrilled to add Germany to the list of countries employing the Infinite Dial,” said Larry Rosin, President of Edison Research.
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.
RTL Radio Deutschland is the leading private radio group in Germany. Its 17 stations in 11 states reach millions of listeners daily. It derives its success from its profound experience in programming and content development. Leading stations like 104.6 RTL, Radio Hamburg and ANTENNE BAYERN profit from this know-how. RTL Radio Deutschland operates as a strategic partner following the slogan “Together we are stronger”.
