In the world of sports, the intensity of competition and the passion of fans often lead to emotional highs and lows. Edison Research’s recent release of the Sports Audio Report: Female Fans with SiriusXM Media, and GroupM, revealed an interesting insight: female fans are less likely to have shed tears over the outcome of a sporting event than male fans. According to the study, 25% of male sports fans admitted to crying because of a sporting event, compared to 20% of female sports fans.
About half of all sports fans, both men and women, have at least come close to crying over a sporting event: 48% of female sports fans and 50% of male sports fans have either cried or at least come close.
In fact, 41% of female sports fans agree that when the sports team or athlete they follow loses, it greatly affects their mood, compared to 56% of male sports fans. We also see differences in this data when we look at the intersection of race and gender among sports fans. Black female sports fans are more likely than Latina sports fans and white female sports fans to say the outcome greatly affects their mood: 50% black female sports fans, 42% Latina sports fans, 37% white female sports fans. The emotional investment of fans in their favorite teams and athletes can be profound, leading to either joy or disappointment.
