SXM is the Top Podcast Network in the U.S. based on Reach
By edison
Edison Research announces the Top Podcast Networks in the U.S. for Q1 2022, and SXM Media, Spotify, and iHeartRadio take the top three spots, respectively. The list ranks the most popular podcast networks based on reach from Edison Podcast Metrics.
“Edison Podcast Metrics is the only dataset that covers the entire U.S. podcast space. By surveying listeners and measuring their actual consumption, the data doesn’t depend on opt-ins from networks and isn’t subject to the various issues with counting downloads. These top networks offer a diverse range of shows that appeal broadly to listeners,” said Edison Research Director of Research Gabriel Soto. The complete list of the Top 30 Podcast Networks is below:
This ranker measures reach as a percentage of the weekly podcasting audience. Rankings are compiled by measuring the total unduplicated reach of all the shows represented by a given network. Listening is credited to the producer and/or the network that represents the advertising for the show, not the platform or app that the listener uses to access the podcast.
Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. The network ranker is derived from data collected continuously Q2 2021 – Q1 2022, from surveying weekly podcast consumers ages 18 and older in the U.S. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase behavior information. Surveys of 8,000 podcast listeners in the U.S. were conducted Q2 2021 through Q1 2022. The complete list of the Top 30 Podcast Networks is attached.
Current subscribers to Edison Podcast Metrics include most of the top networks in podcasting as well as leading technology platforms.
For information about Edison Podcast Metrics contact Edison Research SVP Melissa Kiesche at mkiesche@edisonresearch.com.
