From Edison Research and SXM Media, the Women’s Podcast Report, The Women’s Podcast Report showcases demographics of women podcast listeners, how they discover podcasts, how they interact with advertisers, and which shows they consume.
Thirty-five percent of U.S. women age 18+ have listened to a podcast in the last month. They are active podcast promoters and social engagers.
Women make up 48% of all monthly podcast listeners in the U.S. according to The Infinite Dial from Edison Research. The Womens Podcast Report finds that women podcast listeners are more likely to be young, affluent, and highly educated compared to the overall female population in the U.S. Forty-eight percent of women podcast listeners say they would feel more favorable about a brand if they knew it advertises on podcasts hosted or produced by women. Over half of women podcast listeners in the U.S. say they would listen to more podcasts if there were more that focused on female stories and perspectives, or were hosted by women.
