True Crime Consumer Report
True Crime Consumer Report
True Crime Consumer Report
The True Crime Consumer Report from Edison Research with audiochuck media company
Bob Baird Chief Operating Officer
audiochuck media company
“Advocacy is at the forefront of everything we do here at audiochuck, and Edison’s research taught us so much about how we can expand and foster our incredible audience of action-takers. Having the data about who is out there consuming true crime and what they want is vital to bringing the most value to our listeners and partners.”
Bob Baird Chief Operating Officer
audiochuck media company
True Crime is the third most listened-to genre in podcasting in the U.S.
The report includes data from online interviews of 3,148 U.S. individuals age 13 and older and in-depth interviews with True Crime consumers were conducted with podcast listeners and podcast non-listeners. Among the findings: 84% of the U.S. population age 13+ watch or listen to True Crime through any medium – television, YouTube, social media, or podcasting; an estimated 230 million consumers. Forty-two percent of the U.S. population age 13+ are True Crime podcast listeners, an estimated 119 million Americans. Fifty-seven percent of True Crime podcast listeners think True Crime stories are fascinating, 50% like to participate in solving the mystery, and 50% say they like the suspense/thrill of True Crime. Among U.S. weekly podcast listeners age 13+, 22% listen to True Crime podcasts, making it the third most listened-to genre in podcasting. Eighty-nine percent of U.S. Weekly Podcast Listeners age 13+ have ever binged True Crime podcasts.
Connection to True Crime
True Crime Consumers React to Clip of Crime Junkie
Define True Crime
Importance of True Crime
What Consumers Like About True Crime