The Infinite Dial began in 1998, is the longest-running study of its kind in the U.S., and has since expanded to six countries. The New Zealand version of this study is presented by major sponsor The Radio Bureau with additional sponsors MediaWorks and NZME. The study surveyed over 1,300 New Zealand residents age 16+ on a variety of measures including online digital audio platforms, radio, smart speakers, podcasts, and more.