The Sports Audio Report from Edison Research, SiriusXM Media, and GroupM explores sports fandom in the U.S. and the role that audio content plays in fans’ engagement with sports and leagues. 64% of sports fans frequently or occasionally listen to sports content throughout the last year via audio, such as radio, podcasts, or SiriusXM. Sports is a wide-reaching pastime as two-thirds of the American population, 186 million people age 13+, identify as sports fans. The majority of fans use sports to keep their family ties strong: 68% of sports fans say it brings their family closer together. Younger sports fans are interested in athletes’ lives beyond the field (or court, track or pool). The majority of Gen Z and Millennials closely follow the personal lives of athletes they like, beyond their sports careers.