The latest installment of this annual report combines data from the Infinite Dial series from Edison Research, sponsored by Amazon Music, Wondery and ART19, with an additional online survey of moms. The report highlights device ownership and media consumption among Moms in the U.S., and spotlights key questions about children and social media.
Tech savvy Moms have adopted more of their favorite devices and some new ones, as they continue to exhibit strong digital habits
Among many findings, Moms used the internet daily for 15 minutes more than they did last year, for a total of four hours and 15 minutes. Smart watches are gaining traction with moms as 37% of Moms report owning one. Social media engagement has been a staple for moms and they typically use Facebook the most. The same is true this year, albeit the number of social media moms saying such has decreased to 54%. TikTok is raging in the opposite direction, with 19% of social media moms saying they use that site the most, compared to the 6% from 2022.
