Edison Download Metrics
Podcast download analytics for publishers of all sizes
Edison Download Metrics provides publishers with the opportunity to access precise, IAB v2.2-compliant download data
Edison Research maintains its position as an independent, third-party research provider with no ownership or affiliation with any publisher or sales house. Through Edison Podcast Metrics, the company conducts the most extensive podcast listening research in both the U.S. and UK markets.
Melissa Kiesche Senior Vice President
Edison Research
“We see this as the next step in Edison Research’s efforts to provide data to the podcasting industry worldwide that helps bring more advertising dollars into the space. While our survey of 20,000 podcast listeners each year provides the most complete look at the totality of actual listening to all podcasts in the U.S., our new download counting service will provide deeper information to subscribers, especially for smaller and short-run shows.”
Melissa Kiesche Senior Vice President
Edison Research
Subscribers to Edison Download Metrics will receive:
- Verified IAB v2.2-compliant download metrics, providing trusted, industry-standard measurement
Subscribers to both Edison Download Metrics and Edison Podcast Metrics will receive:
- Verified IAB v2.2-compliant download metrics, providing trusted, industry-standard measurement
- Comprehensive insights, blending verified download data with listener findings available only through Edison’s industry-leading survey
- Enhanced audience profiles for every podcast, delivering detailed demographics and weekly reach estimates—even for small or limited-run shows
- Ability to integrate with agency planning systems, streamlining ad workflows and maximizing monetization opportunities
FAQ
What is the difference between Edison Podcast Metrics and Edison Download Metrics?
While Edison Podcast Metrics measures weekly reach of podcast and networks and provides the most complete view of podcast listening habits in the U.S. through survey data, Edison Download Metrics provides publishers with opt-in access to precise, IAB v2.2-compliant download data.
Who can use Edison Download Metrics?
The service is designed to be accessible for large networks and independent podcasters alike, with scalable solutions for publishers of any size.
What does IAB v2.2 compliance mean?
IAB v2.2 compliance refers to adherence to the Interactive Advertising Bureau’s (IAB) guidelines for measuring podcast downloads accurately. Edison’s partner, SoundStack, is a certified IAB v2.2 vendor.
Do I need to subscribe to Edison Podcast Metrics to be an Edison Download Metrics subscriber?
No, publishers interested in Edison Download Metrics can utilize the service as their primary download tracking solution or add it to their existing Edison Podcast Metrics subscription for a more comprehensive view of their podcast performance.
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