NPR and Edison Research unveil the 2022 Smart Audio Report which showcases the rise in smart speaker ownership and the evolving relationship Americans have with voice technology. From daily tasks to brand engagement, dive into the transformative five-year journey of voice technology.
Voice tech is ubiquitous: 62% of Americans 18+ use a voice assistant on devices such as smart speakers, smartphones, TV remotes, in-car systems, computers, tablets and more
The 2022 Smart Audio Report from Edison Research and NPR illuminates the voice tech evolution in the U.S. In just five years, the landscape has changed dramatically. Thirty-five percent of Americans now own smart speakers. Fifty-seven percent of Americans use voice commands of some type daily. Weekly task requests on smart speakers have surged from an average of 7.5 in 2017 to 12.4 in 2022. Notably, ad messages on smart speakers are making an impact – half of the owners have heard one, with 53% inclined to respond. Watch the webinar to see interviews of smart speaker owners and learn how they are utilizing today’s voice tech.
