Sharing the Road: A Share of Ear® Report Presented at RAIN Summit Europe
By Megan Lazovick
On November 2, 2016 at the RAIN Summit Europe in London, Edison’s Director of Research Megan Lazovick presented findings from Edison’s Share of Ear® study that focused on in-car listening and how technology in newer vehicles is changing the platforms riders use.
Share of Ear®: % Who Listen to Platform in a Primary Vehicle (Base: Listen to audio in a car/truck)
Share of Ear® results are from a nationally representative sample of 8,721 Americans ages 13+ who completed a 24-hour audio listening diary between September 2015 and May 2016.