Privacy Policy
Last Updated September 17, 2024
Edison Research (“Edison,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy (“Policy”) describes how we collect, use, protect, and disclose your Personal Information when you use our website, https://www.edisonresearch.com, (“Site”), participate in our market research or surveys, or otherwise interact with us or our services (together, “Services”).
We may modify this Policy at any time. All changes will be effective immediately upon posting. Material changes will be conspicuously posted on the Site, at the top of this Policy, or otherwise communicated to you.
IF YOU ARE A RESIDENT OF THE EUROPEAN ECONOMIC AREA (“EEA”), THE UNITED KINGDOM (“UK”), OR SWITZERLAND, PLEASE SEE THE “YOUR EEA, UK, AND SWISS PRIVACY RIGHTS” SECTION BELOW FOR ADDITIONAL TERMS THAT APPLY TO YOU.
IF YOU ARE A CANADIAN RESIDENT, PLEASE SEE THE “YOUR CANADIAN PRIVACY RIGHTS” SECTION BELOW FOR ADDITIONAL TERMS THAT APPLY TO YOU.
Please read this Policy carefully.
PERSONAL INFORMATION
“Personal Information” means information that alone or in combination identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal Information does not include information that has been deidentified or aggregated in a way that it cannot be used to identify a specific individual.
PERSONAL INFORMATION WE COLLECT
We collect the following Personal Information:
Personal Identifiers: such as email address, IP address, zip code, state, and county;
Personal Characteristics: such as age, race, ancestry, national origin, sex (including gender and gender identity or expression and sexual orientation), religion, marital status, veteran or military status, household composition (including other household members, their age and sex, and the presence of children), and household income;
Commercial Information: such as products and services purchased or considered, brand awareness and purchasing behaviors;
Internet or Other Similar Network Activity: such as information regarding your interaction with our Site or survey sites, or advertisement and device and browser information;
Geolocation Data: such as imprecise geolocation information;
Professional or Employment Information: such as employment history and current job.
SOURCES OF PERSONAL INFORMATION WE COLLECT
We collect Personal Information (1) you provide to us, (2) that we collect automatically using technology, and (3) from third party sources as described below.
Personal Information You Provide to Us
We collect Personal Information from you when you access, use, or otherwise engage with the Services, such as when you participate in a survey or research project.
Personal Information We Collect Automatically Using Technology
We collect Personal Information from you automatically when you use our Site, such as your IP address, mobile carrier, and other device identifiers that are automatically assigned to your computer or device when you access the Internet. See the “Cookies and Other Tracking Technologies” section below for more information.
Personal Information we Collect from Third Parties
We collect Personal Information about you from third parties, and in some cases may combine that Personal Information with other Personal Information or data we collect, including from:
Service Providers: We may receive Personal Information about you from third parties who we contract with to collect Personal Information on our behalf to help us provide our Services, such as research sample providers and market research companies.
Analytics Providers: We may receive Personal Information related to your use of our Site from third party analytics providers. For more information, see the “Cookies and Other Tracking Technologies” section below.
Other Third Parties: We may receive Personal information about you from other third parties, for example from third parties providing publicly available census data, our clients, and survey respondents with whom you live.
HOW WE USE YOUR PERSONAL INFORMATION
We use your Personal Information for business purposes, such as:
To provide and maintain the Services: including to administer surveys and feedback, create reports, and perform analytics, and improve, develop, and analyze our Site and Services;
For marketing and promotional activities: including to administer sweepstakes, promotions, and other contests, and to provide you marketing materials;
To communicate with you: such as to alert you to survey, Service, or product updates, or to respond when you contact us;
For law enforcement and other legal purposes: including but not limited to (1) complying with legal and regulatory requirements, (2) satisfying contractual obligations, (3) cooperating with law enforcement or other governmental agencies for purposes of investigations, public safety, or matters of public importance when we reasonably believe we are required to do so or that disclosure of Personal Information is necessary or appropriate to protect the public interest, (4) protecting and defending our rights and property or the rights of third parties, (5) defending against legal actions, (6) or to prevent suspected fraud, threats to our network, or other illegal activities.
Other Business Purposes: such as our internal business purposes or those you authorize or explicitly direct.
HOW WE SHARE YOUR PERSONAL INFORMATION
We may share any of the categories of Personal Information described above with service providers and other third parties for business purposes or as required by law, including with:
Service Providers: We may share Personal Information with vendors to help us host, manage, and provide our Site and Services, improve the content and functionality of our Site and Services, perform data and statistical analysis, troubleshoot problems, ensure the security of our Site and Services, and to provide operational support.
Professional Advisors: We may share Personal Information with our professional advisors such as our attorneys, accountants, financial advisors, and business advisors in their capacity as advisors.
Payment and Billing Processors: In addition to the service providers above, we may share Personal Information with payment processing and billing service providers.
Marketing and Advertising Partners: We may share Personal Information with third party online and other marketing and advertising partners or permit these partners to collect Personal Information from you directly on our Site to personalize online advertising.
Parties to Business Transactions: In the event of an anticipated or actual merger or acquisition, bankruptcy, or other sale of all or a portion of our assets, we may transfer or allow third parties to use information owned or controlled by us, including Personal Information. We reserve the right, in connection with these types of transactions, to transfer, share, assign, or sell your Personal Information we have collected to third parties or to authorize such third parties to use any such Personal Information, including for due diligence, as part of any of the transactions described in this paragraph. Any Personal Information you submit or that is collected after this type of transfer may be subject to a new privacy policy maintained by the successor entity.
Government, Regulators, Law Enforcement, and Other Parties for Legal Reasons: We may share your Personal Information where we reasonably believe such action is necessary to enforce and comply with the law, to protect our property or legal rights, for the safety of the public or any person, to prevent harm, and to protect the security and integrity of Our Site and Services and any equipment used to make the Site and Services available.
Other Third Parties at Your Direction: We may also share your Personal Information with other third parties when you explicitly direct us to do so.
HOW LONG WE RETAIN YOUR PERSONAL INFORMATION
We retain your Personal Information in accordance with applicable laws and regulatory requirements and for as long as necessary to fulfill the purposes for which it was collected, and to fulfill the business purposes outlined in this Policy.
COOKIES AND OTHER TRACKING TECHNOLOGIES
We use cookies, web beacons, pixel tags, and/or other tracking technologies (collectively, “Cookies”) on our Site. A Cookie is a small text file that our Site saves onto your computer or device when you visit the Site that provides us certain information about your activities. Cookies allow the Site to remember your actions and preferences and recognize you or your browser, along with information you provided.
We use these tools to make our Site function properly, provide personalized experiences, tailor our interactions with you, improve our marketing efforts, provide us with insights about the usage and effectiveness of our Site, and to help us improve our Site and Services.
We may also use Cookies to help tailor advertisements or offers to your interests. We may allow third-party advertising companies to collect Personal Information about your activity on our Sites through Cookies or other tracking technologies and combine that Personal Information with Personal Information they collect on other unrelated sites, which advertising companies may use to provide you with relevant, targeted advertising. We do not knowingly share Personal Information for cross-context behavioral advertising of users under the age of sixteen.
Analytics
We use Google Analytics and/or similar technologies to collect and process Personal Information about your use of the Site. Google sets Cookies on your browser or device, and then your web browser will automatically send information to Google. Google uses this information to provide us with reports that we use to better understand and measure how users interact with our Site. To learn more about how Google uses data, visit Google’s Privacy Notice and Google’s page on How Google uses data when you use our partners’ sites or apps. You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage.
YOUR RIGHTS AND CHOICES
We offer the following choices with respect to how we use your Personal Information.
You may update or correct any Personal Information you have provided us by contacting us at info@edisonresearch.com. If you choose to do so, we will make reasonable efforts to make the requested updates promptly.
You can opt out of marketing and other promotional email communications you receive from us by following the unsubscribe instructions contained in those email messages. It may take us a few days to process your request. During that processing period, you may receive additional marketing and other promotional emails from us. Please note, opting out of these communications will only apply to marketing and other promotional emails and will not apply to any email or other communications we send to you for non-marketing purposes, including, but not limited to, emails and other communications about your interactions with the site.
SOCIAL MEDIA, LINKS, VIDEOS, AND EXTERNAL SITES
Links to other entities’ Sites may be provided on our Site for your convenience. If you choose to go to these external websites, you will be subject to their privacy practices. Edison is not responsible for the privacy practices of any external parties or websites. We encourage you to be aware when you leave our Site and to read the privacy policy of every website you visit.
Our Site may contain videos and embedded content, including visible content and/or scripts embedded in the Site’s code, or other functionality that allows for interaction with third-party content or applications. Our service providers and other third parties may collect data about how you interact with such content and other Personal Information, including what videos you watch. We encourage you to review the applicable privacy policies for any such third-party prior to engaging with such functionalities.
We are active on social media, including LinkedIn, X (formerly, Twitter), Facebook, Instagram, and Threads (together, “Social Media”). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on the Site and our Social Media pages any comments or content that you post on our Social Media pages. Your use of Social Media is governed by the privacy policies and terms of the applicable Social Media providers.
SECURITY
Protecting your Personal Information is important to us. We use commercially reasonable safeguards to maintain the security and privacy of Personal Information we collect, use, and share, and we limit access to your Personal Information to those who need it to do their jobs.
CHILDREN’S PRIVACY
We are committed to protecting the privacy of children. Our Site and Services are not intended or designed for children under the age of 13. We do not knowingly collect, use, or disclose Personal Information from or about children under the age of 13 without parental or legal guardian consent.
If you are a parent or legal guardian of someone under the age of 13 and discover that your child has submitted Personal Information to us without your consent, please contact us at info@edisonresearch.com. We will make reasonable efforts to remove such information from our databases.
YOUR EEA, UK, AND SWISS PRIVACY RIGHTS
The terms in this section are only applicable to those located in the European Economic Area (“EEA”), United Kingdom (“UK”), and Switzerland.
This section provides information pertaining to Edison’s processing of Personal Information in accordance with the EU General Data Protection Regulation, the UK General Data Protection Regulation, and the Swiss Federal Data Protection Act (collectively, the “GDPR”). In the event of a conflict between this section and the remainder of this Policy, this section shall control for those persons located in the EEA, UK, or Switzerland.
Legal Basis for Processing Personal Information
Edison processes your Personal Information only when it has a legal basis for doing so. Applicable legal bases include:
- When you give us your explicit consent;
- When it is in our legitimate interest of organizing and managing our operations and providing our Services where that interest is not overridden by your fundamental rights or interests;
- To comply with our legal and regulatory obligations;
- To fulfill contractual obligations.
Transfers of your Personal Information
We may transfer your Personal Information outside of the country in which it was collected for the purposes described in this Policy to countries that may have different laws and data protection requirements, including to the United States. When doing so, we will take reasonable steps to safeguard your Personal Information. Such steps may include implementing standard contractual clauses where recognized by law, obtaining your consent, or other lawful means of transferring Personal Information.
Right to Withdraw Consent
You have the right to withdraw your consent for us to process your Personal Information wherever you have provided such consent. You may do so by contacting us at Lsilvia@edisonresearch.com.
Other Privacy Rights
In addition to the above, you may also exercise the following rights:
Right to Access You have the right to obtain confirmation whether your Personal Information is being processed and to obtain access to your Personal Information;
Right to Rectification: You have the right to rectify inaccurate Personal Information;
Right to Erasure: You have the right to obtain erasure of your Personal Information in certain circumstances;
Right to Restriction: You have the right to restrict certain types of processing of your Personal Information;
Right to Portability: You have the right to receive the Personal Information we maintain on you in a structured, commonly used and machine-readable format and for that Personal Information to be transmitted to another entity;
Right to Object: You have the right to object to certain processing of your Personal Information.
To exercise these rights, or to lodge an inquiry or complaint, please reach out to us at:
Laura Silvia
Phone: 908-440-7374
50 Division Street, Suite 305, Somerville, NJ 08876
You also have the right to file a complaint with the Information Commissioner’s Office (“ICO”). The ICO can be contacted at their helpline at 0303 123 1113, or via their website here.
Automated Decision Making
Edison does not make automated decisions about you.
YOUR CANADIAN PRIVACY RIGHTS
The section is only applicable to Canada residents.
Consent
We will request your consent to collect and use your Personal Information, except where we are permitted or required to use or disclose your Personal Information under applicable laws or regulations. We may obtain your express consent, or we may obtain your permission based on implied consent. Implied consent is consent that can be reasonably inferred. You may change or withdraw your consent, subject to certain exceptions, by contacting us as described in this Policy.
Your Privacy Rights
Under applicable Canadian privacy laws, you may have certain rights regarding your Personal Information. Such rights are described below:
Right to Access: You have the right to confirm that we hold Personal Information about you, receive an explanation about how we use your Personal Information, and obtain access to your Personal Information.
Right to Rectification: You have a right to examine and challenge the accuracy of your Personal Information.
Right to Withdraw Your Consent: You have the right to withdraw your consent to processing your Personal Information at any time, subject to legal or contractual restrictions and reasonable notice. If your withdrawal of consent implicates the quality of our services to you, we will notify you.
Right to Complain to a Data Protection Authority: You also have the right to lodge a complaint regarding the processing of your Personal Information with the applicable data protection authority. Please contact your local data protection authority for more information.
How to Exercise Your Rights: To exercise your rights described in this Section, you may submit your request to us by contacting us at any of the following: To exercise these rights, or to lodge an inquiry or complaint, please reach out to us at:
Laura Silvia
Phone: 908-440-7374
50 Division Street, Suite 305, Somerville, NJ 08876
ADDITIONAL TERMS APPLICABLE TO QUEBEC RESIDENTS ONLY
If you are resident of Quebec, Quebec law provides you with additional rights regarding the use of your Personal Information, subject to identity verification requirements and certain exceptions.
Right to Restriction of Processing: You have a right to direct us to cease disseminating your Personal Information or to de-index any hyperlink attached to your name that provides access to the information by a technological means, if the dissemination of the information contravenes the law or a court order.
Right to Request Deletion: You have a right to request that we delete Personal Information we collected from you. We will comply with such requests, and direct our service providers to do the same, subject to certain exceptions permitted by applicable law.
Right to Portability: You may request copies of the Personal Information you have provided to us. Where possible, we will deliver the copy of your Personal Information to you using a structured, commonly used, and machine-readable format. Alternatively, you may request that we send your Personal Information to another business.
How to Exercise Your Rights: To exercise your rights described in this Section, you may submit your request to us by contacting us at any of the following:
CONTACT US
We welcome your questions, comments, and concerns regarding how we collect, use, share, and protect your Personal Information. Please contact us using the information below with any questions or feedback you have pertaining to our privacy practices:
Laura Silvia
Phone: 908-440-7374
50 Division Street, Suite 305, Somerville, NJ 08876