Company News · June 7, 2013
New from Arbitron/Edison Research Infinite Dial: Public Radio Format P1s Are Nearly Twice as Likely to Have Signed Up to Receive Email From Their P1 Radio Station
By Edison Research
Fifteen percent of Public Radio format P1s have signed up to receive email from the one radio station they listen to most, compared to eight percent of Americans age 12+. In addition, Public Radio format P1s are nearly three times as likely to have listened to a podcast in the last month (34 percent), compared to 12 percent of Americans age 12+. To learn more, Arbitron clients can download the full Public Radio format P1s presentation free of charge from Arbitron at my.arbitron.com. Previous studies, including the full Infinite Dial 2013 study, may be downloaded free of charge from Edison Research here and also via the Arbitron website at www.arbitron.com.
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Fifteen percent of Public Radio format P1s have signed up to receive email from the one radio station they listen to most, compared to eight percent of Americans age 12+. In addition, Public Radio format P1s are nearly three times as likely to have listened to a podcast in the last month (34 percent), compared to 12 percent of Americans age 12+. To learn more, Arbitron clients can download the full Public Radio format P1s presentation free of charge from Arbitron at my.arbitron.com. Previous studies, including the full Infinite Dial 2013 study, may be downloaded free of charge from Edison Research here and also via the Arbitron website at www.arbitron.com.