Company News · May 28, 2013
New from Arbitron/Edison Research Infinite Dial: Contemporary Hit Radio Format P1s Are Significantly More Likely to Own a Smartphone
By Edison Research
Three in four CHR format P1s own a smartphone, compared to 53 percent of Americans age 12+. Fueled in part by high smartphone ownership, nearly half of CHR format P1s listen to Online Radio weekly (47 percent), compared to one-third of Americans age 12+. To learn more, Arbitron clients can download the full CHR format P1s presentation free of charge from Arbitron at my.arbitron.com. Previous studies, including the full Infinite Dial 2013 study, may be downloaded free of charge from Edison Research here and also via the Arbitron website at www.arbitron.com.
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Three in four CHR format P1s own a smartphone, compared to 53 percent of Americans age 12+. Fueled in part by high smartphone ownership, nearly half of CHR format P1s listen to Online Radio weekly (47 percent), compared to one-third of Americans age 12+. To learn more, Arbitron clients can download the full CHR format P1s presentation free of charge from Arbitron at my.arbitron.com. Previous studies, including the full Infinite Dial 2013 study, may be downloaded free of charge from Edison Research here and also via the Arbitron website at www.arbitron.com.