Monthly Online Radio Listeners Now Exceed Half The Population 12+
By edisonresearch
For the first time since we started tracking Internet behaviors in 1998, a majority of Americans 12+ have listened in the last month to some kind of online radio (including Internet-only streaming services, like Pandora or Spotify, and the online streams of AM/FM radio stations.) According to the 2015 Infinite Dial study, 53% of Americans 12+ are monthly listeners of Online radio, or approximately 143 million people.
These and other insights about media, technology, mobile, podcasting and more will be unveiled next Wednesday, when Edison Research and Triton Digital present the 2015 Infinite Dial webinar. We’ll be breaking down the online radio numbers by demographics and other key information. You’ll want to be there.
A total of 2002 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 6 to February 9, 2015, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 900 cell phone interviews. Interviews were conducted in English or Spanish as appropriate.
