What do listeners in the U.S. spend 74% of their average daily audio time listening to? MUSIC! For as much attention as is given to podcasts and other spoken-word audio sources in the press, we want to remind you that three-quarters of daily audio time is spent listening to music.
If podcast catalogs go back decades, music libraries go back hundreds of years (we’re looking at you Bach, Gershwin, and more) and those substantive libraries are available on a variety of audio platforms.
The graphic below shows the portion of time spent in the average audio day with various platforms when listeners consume music content.
For listeners age 13+ in the U.S., 32% of their music-listening time is spent with AM/FM radio and radio streams, making radio the source used the most to deliver music content.
Streaming services such as Spotify, Apple, Amazon, Pandora, and YouTube Music follow very closely behind at 28%. YouTube for music and music videos accounts for 18% of daily music listening.
Another 9% is spent with SiriusXM, 9% with Owned Music such as vinyl, CDs, or downloaded digital files, and 3% with Music Channels on TV such as Music Choice or Stingray.
Keep in mind that this data is for listeners age 13+. If we only look at listeners ages 13-64, streaming passes AM/FM by one percentage point, with streaming accounting for 31% of music listening by this demo, and AM/FM accounting for 30%.
Register for the Top 10 Findings of 2024 Webinar
Edison Research will unveil its definitive Top 10 Findings of 2024 in a webinar on December 10 at 2pm ET hosted by Edison Research Vice President Megan Lazovick and Director of Research Laura Ivey.
The list-worthy findings on audio, podcasts, radio, exit polls and more from Edison’s custom research and syndicated datasets will be presented by many of the researchers who worked on the studies.
Register for the Latino Podcast Listener Report 2024
Join Edison Research for the Latino Podcast Listener Report 2024 with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts. The fifth-anniversary report will be unveiled in a webinar on Tuesday, December 17, at 2 PM ET, offering up to five years of trending data and new findings about Latino podcast listeners.
This report will explore a deeper understanding of Latino listeners’ preferences and behaviors. For the first time, the report will highlight video interviews of podcast creators discussing how they’ve utilized the studies throughout the years. The webinar will be presented by Gabriel Soto, Senior Director of Research at Edison Research, and Elsie Escobar, Director of Community and Content at Libsyn.
