True crime podcasts have become a cultural phenomenon, captivating listeners around the U.S. From gripping tales of unsolved mysteries to in-depth explorations of notorious cases, these podcasts have tapped into a deep fascination with crime and justice. Edison Research, with support from audiochuck, recently debuted the True Crime Consumer Report at Podcast Movement in Washington D.C. This report offered fresh insights into the rapidly growing true crime genre, highlighting the listening habits and preferences of true crime fans.
An estimated 17% of the U.S. population age 13 and older has the following three attributes in common: they are consumers of true crime content from tv or movies, they listen to podcasts, but they don’t listen to true crime podcasts. That means approximately 48 million people seem primed to grow this genre. Interestingly, 43% of these podcast listeners would consider doing so if a podcast covered high-profile cases. This statistic underscores the potential for growth within the genre, especially if creators focus on widely-recognized cases that capture public interest.
For those looking to uncover more about these findings, Edison Research Senior Director of Research, Gabriel Soto, and audiochuck Chief Operating Officer, Bob Baird, will present in the True Crime Consumer Report webinar on September 12, at 2 PM EDT. This session will offer detailed insights and analysis on the current state and future of true crime podcasts, making it a must-attend for anyone interested in the genre.
Last call: prepare for November’s U.S. Election with Reuters coverage
As the 2024 U.S. Presidential Election draws near, media outlets face the critical challenge of delivering comprehensive, accurate, and real-time coverage.
Reuters will be hosting a webinar on September 12 at 11am EDT that is designed to equip media professionals with insights into how Reuters election packages can provide you with the data and content to navigate election night with precision. Edison Research Executive Vice President, Rob Farbman, will join expert panelists and delve into the resources and support at your disposal to enhance your coverage capabilities throughout this landmark event.
Secure your exclusive National Election Pool data package
There is now limited time remaining to secure your National Election Pool (NEP) data ahead of November’s U.S. Presidential Election.
Edison Research and the National Election Pool (NEP) have partnered exclusively with Reuters to distribute U.S. Election data in 2024, via their NEP data package. This solution offers vote count and exit polls, all accessible via API and a secure web portal.
When you subscribe to Reuters NEP package, you will also receive Reuters Fact Check-Feed, at no extra cost, to help navigate misinformation surrounding this key event.
