Have you ever noticed a specific song stuck in your head all day and you’re not sure how it got there or why you can’t stop singing it? Here at Edison Research, we like to use data to answer your biggest questions. Our new report on Music Discovery will debut in a webinar on Thursday, August 15 at 2pm EDT, and will explore all the ways music might find its way into your ears and get stuck in your head.
In this presentation, based on a nationally-representative survey of the U.S. population age 12 and older, you will learn how important keeping up to date with music is to Americans, where they go to discover music – how many people go to Spotify? Social media? – and importantly, what their primary avenue is for musical exploration. Not only will the webinar go in-depth on all of these questions, it will also explore how habits and preferences around music discovery have changed over time.
And here’s a sneak peek: Among the many sources we asked about, two had a clear difference between men and women age 12+. As you can see in the chart below, women who are interested in learning about music are much more likely to use AM/FM radio as a source.
Strongly leaning the other way is video games. As you can see, men are nearly twice as likely to say they learn about music from their gaming consoles as women. Music in video games has come a long way from the theme songs to Tetris and Super Mario Bros. (catchy as they were). Games such as Fortnite feature current songs by popular artists, and games like Grand Theft Auto actually have radio stations playing in the in-game cars (and official playlists on streaming services to match).
These are only two small points among many that will be unveiled in this webinar. You will also see how music discovery is changing over time – and this data is particularly illuminating. So, please click hereand sign up for the webinar. Note that if you sign up for the webinar you will receive the presentation deck regardless of whether you are able to attend.
The Record: Q2 U.S. Audio Listening Trends
Earlier this year we partnered with Nielsen on a quarterly report called The Record, a look at the ad-supported audio landscape in the U.S. using Edison Research Share of Ear® data and Nielsen format data. We are happy to tell you that The Record has just been released for Q2.
The updated data shows that of all average daily audio time spent by adults in the U.S. with ad-supported audio, 67% is spent with AM/FM radio, 19% with podcasts, 11% with ad-supported streaming audio, and 3% with ad-supported satellite radio channels. Click below to see how listeners in other demographics spend their ad-supported audio time, and how specific radio formats are trending with over-the-air versus streaming listening.
True Crime Consumer Report to debut at Podcast Movement
Edison Research and audiochuck explore the allure of true crime podcasts as well as the changes in the genre in a new study, the True Crime Consumer Report. The study will premiere in a keynote address on August 20, 2024 at 8:30am EDT at Podcast Movement in Washington, D.C.
Edison Research’s Senior Director of Research Gabriel Soto will share never-before-seen insights and videos from true crime fans that will transform perceptions of the genre and of true crime audience growth.
