Back to eventsPodcast Movement Evolutions 2025
Evolutions is Podcast Movement’s spring conference where audio and video podcasters, and podcast professionals, come together to strengthen their networks, elevate their craft, stay ahead of industry trends. Through interactive learning, expert insights, and meaningful connections, Evolutions empowers attendees from across the podcast ecosystem to thrive in podcasting’s ever-changing landscape.
You will have a number of opportunities to meet the Edison Research team and learn about the newest podcast listening data and insights. Below are details and descriptions for all of our sessions.
The Fandom Phenomenon
Tuesday, April 1 2:30 PM to 3:00 PM CT
Megan Lazovick, Vice President at Edison Research, will present The Fandom Phenomenon study in collaboration with Wondery and dentsu. This session will explore what podcast fandom looks like today, why podcast fans are so passionate, how podcast fans show their love, and what fandom means for brands. The report highlights how podcast fandom goes beyond just listening,
The Business of the First Podcast Election: From Advertising to Listenership
Tuesday, April 1 3:15 PM to 3:45 PM CT
Podcasting was thrust into the spotlight when Donald Trump and Kamala Harris made notable appearances on various shows throughout their 2024 campaigns. Gabriel Soto, Edison Research Senior Director, and Dr. Tamar Nelson (Zubatiy), Barometer CEO and Co-Founder, will use audience data and contextual targeting insights to dissect the crucial role podcasts played in last year’s election. This session will also highlight the opportunity News podcasts provide in reaching weekly podcast listeners.
Why Independent Podcast Measurement Really Matters
Wednesday, April 2 4:45 PM to 5:15 PM CT
After so many years of continuous growth in podcasting, why does media spend in audio still lag so far behind other segments? Larry Rosin, Edison Research President, joins Rockie Thomas, SoundStack Chief Strategy Officer, for a fireside chat that will address that question and give attendees a new understanding of how data can help podcast buying become more trusted than it’s ever been.