2024 NAB Show: Leveraging Data Insights to Improve Programming, Promotions and Bottom Lines Panel

In-Person · Wednesday, October 09, 2:20pm – Wednesday, October 09, 3:10pm

Radio & Podcast Interactive Forum

Laura Ivey, Director of Research will participate in a panel “Leveraging Data Insights to Improve Programming, Promotions and Bottom Lines”.

Data is the cornerstone to successful programming and promotions. How do radio and podcast programmers and producers use data to hone-in on audiences and understand where the opportunities are? Hear from our panel of experts as they discuss how data is used, why, and share some success stories of their own. Attendees will also get to participate in roundtables with the panel and peers to discuss what has worked for others.