Spotify Edges Past SXM Media as Top Podcast Network in the U.S. based on Reach Edison Research announces the Top Podcast Networks in the U.S. for Q2 2022, and Spotify, SXM Media, and iHeartRadio take the top three spots, respectively. Spotify’s weekly reach outstripped the leader from the Q1 estimate, SXM Media, by a tiny […]
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Podcasting Opportunities as Illustrated by T-Booty, Tini, and Mambo If you attended Podcast Movement in Dallas recently, you might have heard Edison Research Senior Director of Research Gabriel Soto give a keynote address on uncovering the opportunities in podcasting. If you heard this keynote address then you were introduced to Gabe’s family and friends, including […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Podcast listening has now mainstreamed to the point where no matter who is in an advertiser’s target, that audience can be found, as is shown by our annual Infinite Dial® survey sponsored by Wondery and Art19. But where does […]
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This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Median Age of AM/FM, Streaming, Podcast Listeners (and Listening) We are regularly asked about the ‘median age’ of users to different audio platforms. Fortunately, with Edison Research’s Share of Ear® study we can answer this question – at least for […]
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Click here to register for the Latino Podcast Listener Report 2022 webinar Shakira is the Latin music artist that most Latino podcast listeners say they would be interested in hearing host her own podcast. This preference for the Hips Don’t Lie singer is just one of many findings that will be revealed in the third annual […]
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Click here to learn more about Edison Research Click on the images below to download the available studies or to learn more about the subscription services Share of Ear and Edison Podcast Metrics. About Edison Research Edison Research conducts survey research and provides strategic information to a broad array of clients, including AMC Theatres, Apple, […]
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The Creators 2022 is a new study that profiles podcast creators in America, put together by Sounds Profitable in partnership with Edison Research. The Creators is the first iteration of a study by Sounds Profitable that will track trends and changes in the podcast creator space annually. Much of the research in the podcast space […]
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Click here to download The Infinite Dial 2022 Australia View a replay of the webinar below: Growth continues for podcasting and smart speakers; Radio sustains reach Sixth Annual Infinite Dial Australia Highlights Audio Trends Findings from The Infinite Dial® 2022 Australia, a comprehensive study of digital media behaviour from Edison Research, show growth in several […]
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Edison Research announces the Top Podcast Networks in the U.S. for Q1 2022, and SXM Media, Spotify, and iHeartRadio take the top three spots, respectively. The list ranks the most popular podcast networks based on reach from Edison Podcast Metrics. “Edison Podcast Metrics is the only dataset that covers the entire U.S. podcast space. By […]
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Edison Research announces the comprehensive U.S. Top 50 Podcast chart for Q1 2022. This list ranks the 50 biggest podcasts by audience size, based on Edison Podcast Metrics, formerly known as the Podcast Consumer Tracking Report. Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all […]
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Click here to download The Infinite Dial 2022 South Africa Scroll down to view a replay of the webinar. Monthly online audio consumption in South Africa has increased 56% over the last two years among the major metropolitan commercial population age 15 and older — use of online audio has grown from 39% in 2019 […]
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Click here to register for the Black Podcast Listener Report Networking Event The Black Podcast Listener Report from Edison Research, SXM Media, and Mindshare debuted in October 2021 and sparked a great deal of dialogue online during the presentation. Edison Research will be hosting an online event on Monday, February 28, 1PM-2:30PM ET to […]
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