As the Internet continues to grow, a radio station’s online presence becomes increasingly important; as such, it is crucial to know both what features radio station Web sites have and what features visitors are looking for. To date, however, the radio industry lacks a comprehensive synthesis of this information. Therefore, we present this report.
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This study was presented at the Jacobs Media Alternative and Active Rock Summit at R&R2000, June 14th in Los Angeles. This study looked at data collected from Alternative and AOR P1s in our latest Internet study. Learn why the Internet creates so many opportunities for the Rock format.
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The follow-up to Larry Rosin’s groundbreaking CRS 30 study, “A Statistician Looks At Country,” is now available online. The study was sponsored by Country Radio Broadcasters and the results were presented at CRS2000 on March 3rd in Nashville.
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From the January 16th edition of The New York Times. Fueled by our Internet Studies, the article provides an excellent overview of the state of Web Radio and contains insight from Edison’s Larry Rosin. Feel free to contact us for a copy of the article .
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The study presented by Larry Rosin at CRS 30 is still available online. Edison Media Research conducted this national survey of 611 country music listeners to explain the erosion in Country radio listening and to provide ideas for restoring positive momentum to Country radio. The study was sponsored by Country Radio Broadcasters and the results […]
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The Edison Media Research/Arbitron study from the NAB Radio Show in Seattle, Fall 1998 is still available online.
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This major study of diary data and a national re-interview sample was conducted to gain more information about the media habits of people who work. The study was presented at the NAB Radio Show in New Orleans, September 1997.
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