For anybody who grew up in radio, “Do jocks matter?” should be a rhetorical question. But there’s nothing like seeing Cousin Brucie, Fred Winston and numerous others replaced by jockless radio stations, as we have in recent weeks, to bring that question back to the fore. This week’s “Ross on Radio” asks why so many programmers should equate “music-intensive” or “different” with “jockless” and looks at the last 15-or-so years’ worth of attempts to have production do the job of the air personality.
Sean Ross talks to the Christian Science Monitor about the demise of several oldies radio stations and a popular new radio format called “Jack” attracting younger audiences.
Infinity’s foray into “Open Source Broadcasting” offers variety that Jack/Bob stations can only dream about. By offering would-be broadcasters a platform to air their homebrew podcasts, KYOU Radio is certainly taking risks. But is it compelling radio?
