The most recent Share of Ear® study from Edison Research finds that 13% of all AM/FM radio listening in the U.S. is via the radio station streams, while 87% of listening is done to a traditional, over-the-air radio signal. Listeners can choose how they consume AM/FM radio content in the U.S., as the programming is now available through a […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Last year, total listening to audio on a phone surpassed listening on a ‘radio set’ for the first time. Looking inside the data, we can see that mobile listening had surpassed ‘radio set’ listening long ago in every […]
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Podcast and Online Radio Listening See Gains in Latest Australian Audio Study Seventh Annual Infinite Dial Australia Highlights Audio Trends Click here to download The Infinite Dial 2023 Australia report Somerville, NJ, June 26, 2023 – Findings from The Infinite Dial® 2023 Australia, a comprehensive study of audio listening behaviours from Edison Research, show growth […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Edison Research recently conducted the Audio Publishers Association (APA) 2023 Consumer Study. Among the findings of the research, we know that half of the 18+ U.S. population has ever listened to an audiobook, and listeners are likely to […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Podcasts have evolved into a mainstream medium whose hit shows have the jaw-dropping ability to reach millions of podcast listeners, as was the subject of our Weekly Insights email last week. Popular shows are healthy for a creator-first ecosystem because […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. When advertisers look at the podcasting space, they are met with the reality of a world filled with hundreds of thousands of shows, many of which have valuable, loyal audiences. All across the spectrum there are effective podcasts […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Until rather recently, the word “radio” could be used interchangeably to denote either the device — the ‘radio set’ — or the sounds emanating from that set. There was only one way to listen to radio and that […]
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Top 50 Podcasts in the U.S. for Q4 2022-Q1 2023 Revealed from Edison Podcast Metrics Edison Research is proud to announce the latest rankings of the podcasts that reach the most listeners in the U.S. from Edison Podcast Metrics. The latest ranker from Edison Podcast Metrics shows the Top 50 Podcasts […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. If we had a nickel for every time we get asked about Gen Z media habits, we could fund a new study on Gen Z media habits (actually, we are doing a new study on Gen Z and […]
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Earlier this week we attended the 2023 NAB Show in Las Vegas and presented findings from our Share of Ear dataset along with other research. You can download the presentation deck below, and watch our Weekly Insights next week for more details if you missed the presentation. Click here to download Gen Z In Car […]
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Click here to download Hit Play, Boomer! Podcasting’s Age 55+ Opportunity from Edison Research and NPR Scroll down to see a replay of the webinar Boomers are Podcasting’s “Opportunity Demographic” New report from Edison Research & NPR reveals that targeting the age 55+ audience could deliver tens of millions of new listeners Somerville, NJ (April […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe In last week’s edition of the Edison Research Weekly Insights newsletter, we talked about how True Crime and Comedy have the highest “batting averages” in podcasting, meaning they are the categories most likely to put shows in the top […]
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