American Public Media’s Marketplace has partnered with Edison Research to conduct a research study to develop the Economic Anxiety Index. Read more about the survey and the latest wave of results here: http://www.marketplace.org/topics/economy/anxiety-index.
How does Edison Research measure effectiveness of out-of-home signage? Edison Director Johanna Roche explains in an interview with Digital Signage Pulse here.
Edison Research will once again present findings of an extensive research study at Country Radio Seminar 2015, scheduled for Feb. 26 at 11 a.m. at the Nashville Convention Center in downtown Nashville, Tenn. Edison’s Larry Rosin and Megan Lazovick will present the study. Country music listeners are describing themselves as “morning people” in greater numbers […]
Edison Research, the industry leader in streaming audio research, will expand its influential Share of Ear® study to quarterly measurement, based on overwhelming demand from all quarters of the audio industry. Introduced last May, the “Share of Ear” report measures American’s share of time spent listening to all audio sources. It is the only single-source […]
By Sean Ross Why does a new song become a Christmas hit, especially when it’s so hard to create a “new” holiday song? For the same reason, apparently, that any phenomenal song reaches mainstream pop radio from beyond the usual realm of consideration: because a label wanted it to happen. Last year, Kelly Clarkson’s new […]
By Sean Ross It’s a problem familiar to anybody who’s changed a radio station format in the last few years. For the first few days, the audience of the old station is far more vocal, and easier to find than the new one. As the handful of devout listeners who somehow never got a meter […]
Edison Research’s Larry Rosin presented “Changing Route: The Future of Traffic Reporting” at 2014’s DASH Conference in Detroit. In this dynamic presentation Larry explains the changes he has observed using never-before-seen data and in-person consumer interviews. Want more? A follow up interview with Larry about the future of traffic reporting can be heard here at Transportation Radio. […]
Edison Research and RAIN News sorted through A LOT of talented nominees to create the 2014 list of Audio’s 30 Under 30. Want to know why we picked these young men and women to represent the next generation of radio and audio? Just read their bios below. Adéllyn Polomski Director of Artist Relations and […]
By: Sean Ross Over the years, it’s been difficult for any Country station to pull too far away from the format mainstream. “Young Country” stations buckle and play the current George Strait single after a while. Stations specializing in “the hits and legends” often play enough current music to continue to report to the charts, […]
Somerville, New Jersey — June 10, 2014 — Having an FM tuner in their cell phone would lead nearly one in four Adult Contemporary radio P1 listeners (23%) to significantly increase their radio listening, as compared to 17% of all radio listeners with a cell phone. That is one key finding from “The Infinite Dial […]
By: Sean Ross If you take a look through the market-leading stations for Nielsen’s diary markets in April, you’ll likely recognize many of them: WIVK Knoxville; KSSK-FM Honolulu; WBEE Rochester, N.Y.; WJMZ (107.3 Jamz) Greenville, S.C., WXBQ Bristol, Tenn., KKOB Albuquerque; KIIM Tuscon; WBHK (98.7 Kiss FM) Birmingham; KUZZ Bakersfield, Calif., WYRK Buffalo. A lot […]