The polls closed less than 24 hours ago and much of the time in the coming days will be spent analyzing how Americans voted in the 2018 midterm elections. At Edison Research we are proud that the exit polls we provided to the members of the National Election Pool (ABC, CBS, CNN and NBC) will […]
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With only one month to go until Election Day, Edison Research prepares a staff of 6,000 to tell the world who won, and why. For the upcoming 2018 General Election, Edison Research will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, […]
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Organizing your daughter’s 5th birthday party. Scheduling your son’s annual physical exam around soccer practice and band rehearsals. Remembering that Tuesday is Picture Day and Wednesday is the plant sale at school. These are just some examples of the mental load, or the behind-the-scenes strategizing that is needed to keep a family running. While household […]
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Click here to download The Podcast Consumer Canada 2018 Télécharger Le Consommateur Baladodiffusion Canadien 2018 ici Edison Research and Triton Digital released The Podcast Consumer 2018 earlier this year, marking our 10th year of issuing the most extensive analysis of American podcast listeners available. Today Edison and Triton Digital are proud to release The Podcast Consumer […]
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Americans love audio and make it an enormous part of their lives. In any given day, nearly everyone will consume at least some audio, and on average, people spend four hours per day listening to music, news, personalities, and sports. Edison’s Share of Ear® study notes the location of all of this listening — and […]
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By now, all kids are back in school and have said goodbye to summer vacation. Trying to establish new routines and reconnect with old ones is always a challenge for kids and their parents. For those of us with kids, Back-to-School could be renamed Back-to-Stress! Luckily, once everyone settles into the first month or so, […]
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Edison Research, working with NPR, recently tracked the results of two previous studies performed by Edison that looked at in-car audio consumption. As the graphic below shows, a national telephone survey of all Americans age 18 and older who have been driver or passenger in a car or truck found that in 2018, 84% currently […]
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Everyone in the radio industry knows the importance of in-car listening to the medium. Now, new data from Edison Research that will be explored at The Radio Show in Orlando shows how crucial the car really is. Americans are more likely to listen to audio in their cars or trucks on any given day than […]
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Erica Farber, President and CEO of the Radio Advertising Bureau, speaks with Tom Webster, Senior VP at Edison Research, about the impact of smart speakers — now owned by 18% of all adults in the United States — in the latest edition of the Radio on Main Street podcast. Listen to the Radio on Main […]
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The Infinite Dial research series from Edison Research and Triton Digital has been tracking Facebook usage since 2008, and that usage has steadily increased for ten straight years. But this year, for the first time in our tracking, the portion of Americans reporting that they currently ever use the service has declined from 67% […]
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Edison Research is proud to announce that VP Megan Lazovick has been named one of Cynopsis Media’s Top Women in Digital for 2018 in the “Rising Star” category. The Cynopsis award recognizes the most influential women in digital, marketing, advertising, social media and online content. If you have any questions about understanding consumer behaviors in […]
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SOMERVILLE, NJ — Triton Digital®, the global technology and services leader to the digital audio industry, along with Edison Research, a leading provider of survey research in the U.S., announced today the expansion of the long-running and influential study of consumer adoption of digital media, The Infinite Dial, to Canada. The study, currently being fielded using a […]
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