Over the past several weeks the Jewish vote has been in the news in a fashion not discussed in years. It is widely perceived that President Trump believes his policies and those of various prominent Democrats might push a greater portion of Jewish voters into the Republican column in 2020. By the end of Election […]
Think about the first time you heard your favorite songs. Maybe you were driving and you heard an opening guitar riff from Joe Walsh (or the distinctive vocal stylings of Katy Perry) from your FM radio. Maybe you were watching MTV and saw animation from a Dire Straits video. Or maybe someone texted you a […]
Edison Research will present exclusive research on driving audience engagement and leveraging audio trends at the Radio Show on Thursday, September 26, in Dallas. The 2019 Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 24-26 at the Hilton Anatole. The session titled “The […]
Reuters announced today that its media customers will be able to access real-time 2020 U.S. presidential election results and exit polling via a first-ever global distribution collaboration with the National Election Pool (NEP) for the 2020 elections, with research conducted by Edison Research.
Photo: REUTERS / Vasily Fedosenko Click here to access the original article on Segodnya. Ukrainians are most worried about the war in eastern Ukraine 56% of Ukrainians will definitely participate in the early elections to the Verkhovna Rada according to data from a poll conducted by Ukraine’s Segodnya television and U.S.-based Edison Research on the […]
Survey finds security concerns do not inhibit regular use of installed smart speaker devices, but are limiting further adoption Click here to download The Smart Audio Report 2019, or to view the webinar. New research in The Smart Audio Report series reveals how smart speaker user behavior and perceptions are evolving as owners ‘settle in’ […]
Facebook Usage Continues to Drop; Preferences in Social Media Usage Vary Most by Age There are now approximately 223 million social media users age 12+ in the U.S., and their original social media platform of choice, Facebook, is losing ground among users of all ages, for various reasons. The Social Habit 2019 is a new […]
Click here to download Moms and Media 2019 Moms and Media 2019 revealed continued interest in devices both new and old, heavy internet usage and social media engagement. With data points drawn from the Infinite Dial® series from Edison Research and Triton Digital, the latest installment of Moms and Media shows how Moms in the […]
An update from Share of Ear® by Edison Research Internet-delivered audio, defined as listening to audio ‘pureplays’ such as Pandora or Spotify, listening to the streams of radio stations and streams of SiriusXM, podcasts, or music from YouTube, has dramatically increased its share of the audio pie since the debut of the Share of Ear® […]
Listening to ‘Owned Music’ is the biggest loser in the audio space over the last five years. In 2014, Edison Research, the leader in the study and analysis of what people listen to in the USA and beyond, began the Share of Ear® survey, the first study designed to measure the total audio space. Having […]
As Edison Research’s Share of Ear® studies have consistently shown, when people are in their cars, it is AM/FM Radio that is the overwhelmingly dominant audio companion – -with 67% of all listening going to broadcast radio. No matter the age of the car one is driving, this is the case. AM/FM garners a strong […]
Click here to register for our webinar with complete results from the new study, Moms on the Mother Load, this Thursday, November 29 at 2pm EST. This past August, Edison Research conducted an online national survey of 516 moms of children age 21 and under and asked them to indicate who does what in their […]