90% of Car Buyers Expect Broadcast Radio to be Standard In-Car Equipment
By Edison Research
Edison Research just completed a massive new study of new and prospective car buyers across six countries to determine the importance of broadcast radio in the car, and the results were consistent and clear: 90% of car buyers expect broadcast radio to be standard equipment in their car, and 82% of respondents would be less likely to buy a car that did not have a radio.
While many of the respondents in this research actively used other forms of audio in the car, broadcast radio remains a strong choice. This study was commissioned by WorldDAB, in partnership with Radioplayer and sponsored by National Association of Broadcasters, Commercial Radio Australia, and Xperi, and consisted of over 6,000 online interviews in Australia, France, Germany, Italy, the UK and the U.S.A. Findings from the study were presented at the WorldDAB Summit.
