Edison Research, working with NPR, recently tracked the results of two previous studies performed by Edison that looked at in-car audio consumption. As the graphic below shows, a national telephone survey of all Americans age 18 and older who have been driver or passenger in a car or truck found that in 2018, 84% currently use AM/FM Radio while driving. Significantly, this is the exact same percentage seen in the 2011 version of this study.
According to Edison’s Larry Rosin, “Radio’s in-car reach remains phenomenally high and unchanged since we last updated this study in 2011. However, this does not mean that nothing has changed in the in-car environment. We will look at the changes we are seeing in the presentation at the Radio Show in Orlando.”
Edison’s Larry Rosin will summarize data from Share of Ear®, Infinite Dial, and a unique tracking survey performed with NPR, to show the state of in-car audio today.
