monthly archives

published research from edison

The Edison/ADM Consumer Attitudes To Podcast Advertising Study

In January, 2010, Edison Research and the Association for Downloadable Media collaborated on a significant survey of consumer attitudes about podcast advertising and sponsorships. Findings of the survey included the following: Other findings of this study included the following: *Nearly...

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Edison Research conducts mtvU / Associated Press Poll on Emotional Health of College Students

Over 60 Percent of College Seniors Worried They Won't Land a Job After Graduation, Nearly 1 in 5 Students Have a Parent Who Lost a Job This Year, and 1 in 3 College Students Changed Major or Chose Grad School...

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The Podcast Consumer 2009

This data presentation was originally delivered as a webinar in conjunction with the Association for Downloadable Media on May 21, 2009. The Podcast Consumer Revealed: 2009 is the fourth iteration of this widely-cited study of the growing audience for audio...

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The New Media Consumer: 2009

On April 29th, at the Inbound Marketing Summit in San Francisco, Edison VP Tom Webster presented a brief talk on some recent social networking stats taken from the 2009 Edison/Arbitron Internet and Multimedia Research series. The following slides present new...

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The Infinite Dial 2009 - Presentation

The Infinite Dial 2009: Radio's Digital Platforms, the latest study by Edison Research and Arbitron, is the 17th in our series of investigations of the Internet and new media's impact on radio, revealing significant growth for a variety of technologies....

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older articles



Watching TV In The Cab
(Feb 11, 2009)

CRS 2005
(Mar 07, 2005)

UK Record Breakers Study
(Feb 01, 2002)

The Need for Speed
(Apr 27, 2001)

Country One Year Later
(Mar 03, 2000)