Online Radio Crosses Crucial Threshold; Now Listened To By Half Of Americans Weekly
By Edison Research
Online radio has reached a critical new high, with 50% of Americans 12+ now telling us that they listened to the medium in the last week. This equates to an estimated 136 million persons. In our upcoming Infinite Dial 2016 study, Tom Webster from Edison and John Rosso from Triton Digital will explore these and other data points on the behaviors and brands in this important space.
“We’ve been tracking this behavior since 2000, and it has truly been remarkable to see this march upward from 2% to half of all Americans,” noted Edison’s Vice President of Strategy, Tom Webster. “The trend here also correlates extremely well with the rise in smartphone ownership. With online radio accessible in the pockets of a majority of Americans, consumption of this medium has rapidly become a habit for millions.”
The Infinite Dial 2016 is based upon a representative sample of 2001 Americans 12+, conducted via mobile phone and landline, to the most meticulous standards in research. These data, like all Infinite Dial data, are projectable to the U.S. population.
For more on podcasting, online radio, social media and more, sign up for The Infinite Dial Webinar, Thursday, March 10th, at 2PM. Attendance is strictly limited to 1,000, and it will fill up–so sign up now, and get there early!
