Company News · December 6, 2007
Edison Media Research’s 2007 National Christmas Music Test
By edison
This November, Edison Media Research conducted its first national test of Christmas music since its groundbreaking 2004 study (click here for more details (PDF)). We learned that despite a proliferation of new Christmas music and more stations to play it, the biggest holiday hits have only become more entrenched. And as it does with current music, TV exposure factors heavily into it. See the top 5 most-loved and five most hated songs in “Ross On Radio: What We Learned From Testing Christmas Music In 2007,” or contact Edison to obtain the complete results.
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This November, Edison Media Research conducted its first national test of Christmas music since its groundbreaking 2004 study (click here for more details (PDF)). We learned that despite a proliferation of new Christmas music and more stations to play it, the biggest holiday hits have only become more entrenched. And as it does with current music, TV exposure factors heavily into it. See the top 5 most-loved and five most hated songs in “Ross On Radio: What We Learned From Testing Christmas Music In 2007,” or contact Edison to obtain the complete results.