This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In this digital age, social media platforms have become more than just places to connect — they are sources for cultural discovery. The latest findings from The Infinite Dial 2024, supported by Audacy, Cumulus Media, and SiriusXM Media, unveil […]
From The Research Moms at Edison Research Facebook usage has fallen among social media users in the U.S., but one group is not showing the same decline: moms. Eighty-one percent of U.S. moms use Facebook compared to 61% of the total U.S. population. Ninety-two percent of U.S. moms use social media compared to 79% of […]
The annual Edison Research The Infinite Dial® study estimates that there are 15 million fewer Facebook users in the U.S. today than there were in 2017. However, among moms in the U.S., Facebook remains strong year over year. The Research Moms expand on this finding with their latest all-new study, Moms on Social Media: It’s […]
Moms and Media 2018 brought us more mobile behavior, new media consumption and kids on technology. For the first time, Moms and Media combined two separate studies to showcase not only the way moms interact with media and technology, but also moms’ view on children and technology. With data points drawn from both the Infinite […]
The Infinite Dial has been tracking social media usage since 2006, and has tracked the shifting usage of various platforms from MySpace to WhatsApp over the past 10 studies. The 2015 Infinite Dial study will be premiering next Wednesday, March 4th, with a whole new section of updated social media statistics, but we thought […]
While 28% of Americans 12+ say they check their social networking sites and services “several times per day,” that number rises to 39% of U.S. Smartphone users. These data points were taken from The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare. How the Survey […]
We are thrilled to be partnering with Netbase this summer on a series of research reports that dive into how social media behavior influences fashion purchase decisions. Netbase commissioned us to survey female social media users about their fashion purchases, shopping behaviors, social media usage and even how they are influenced by friends and celebrities […]
By: Laura Silvia It’s no surprise that everybody likes a good deal. I often see posts on my Facebook feed from friends who scored a great deal with coupons, or from the discount blog I subscribe to with the deal of the day. How does this translate to brands? In the latest study in The […]
Karl Havard posted a provocative article this week on Econsultancy entitled “Social Media Monitoring: Time To Say ‘Sod It’?” (for my non-Anglophile friends, “sod it” is a nicer way of saying “F@%k it.” Just so you know.) His contention: as more and more people join the social web, the task of monitoring and responding will […]
Thanks so much for your interest in “Social Media in America,” the brief talk on social media adoption I recently gave at New Media Experience in San Francisco. I’ve posted the slides below (just click on the picture)–feel free to use them as you wish (with attribution, please!) and don’t hesitate to contact us if […]
Almost Half of Americans Have Profiles Says New Arbitron/Edison Research Study Study Also Reveals Younger Consumers Eager to Adopt Mobile Digital Radio The percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached almost half (48 percent) of the population in 2010 – double […]
On a recent webinar I co-presented with Triton Digital’s Jim Kerr, I provided folks in broadcast media with a simple framework they could use to formulate an engagement strategy for social media. I got a lot of positive comments about this, so I wanted to share it here in the hopes that it provides you […]
