Rock format P1s are more likely to listen to Online Radio weekly (43 percent), as compared to 33 percent of Americans age 12+. In addition, Rock format P1s have higher awareness of Online Radio brands across the board at 90 percent for Pandora (versus 69 percent of Americans age 12+), 77 percent for iHeartRadio (compared […]
More than one-quarter of News/Talk/Sports format P1s (26 percent) have a profile page on the social network LinkedIn, far higher than the average of 17 percent among Americans age 12+. Facebook is the social media leader at 49 percent of News/Talk/Sports format P1s, but is lower among this group than the average of 58 percent […]
Ninety-four percent of Classic Rock/Classic Hits format P1s age 18+ listen to AM/FM radio in-car. To learn more, Arbitron clients can download the full Classic Rock/Classic Hits format P1s presentation free of charge from Arbitron at my.arbitron.com. Previous studies, including the full Infinite Dial 2013 study, may be downloaded free of charge from Edison Research […]
Fifteen percent of Public Radio format P1s have signed up to receive email from the one radio station they listen to most, compared to eight percent of Americans age 12+. In addition, Public Radio format P1s are nearly three times as likely to have listened to a podcast in the last month (34 percent), compared […]
Among Country format P1s who shopped in the previous 24 hours, 61 percent reported listening to AM/FM radio just prior to arriving at the store; this is higher than average compared to 49 percent of Americans age 12+. To learn more, Arbitron clients can download the full Country format P1s presentation free of charge from […]
Eighteen percent of Religious format P1s have signed up to receive email from the one radio station they listen to most, compared to 8 percent of Americans age 12+. To learn more, Arbitron clients can download the full Religious format P1s presentation free of charge from Arbitron at my.arbitron.com. Previous studies, including the full Infinite […]
Three in four CHR format P1s own a smartphone, compared to 53 percent of Americans age 12+. Fueled in part by high smartphone ownership, nearly half of CHR format P1s listen to Online Radio weekly (47 percent), compared to one-third of Americans age 12+. To learn more, Arbitron clients can download the full CHR format […]
Half of Urban format P1s report waking up in the morning to a cell phone, compared to 30 percent of Americans age 12+. In addition, two-thirds of Urban format P1s own a smartphone, which is far higher than average, compared to 53 percent of Americans age 12+. To learn more, Arbitron clients can download the […]
About four in ten AC format P1s own a tablet (39 percent), compared to about three in ten (29 percent) Americans age 12+. To learn more, Arbitron clients can download the full AC format P1s presentation free of charge from Arbitron at my.arbitron.com. Previous studies, including the full Infinite Dial 2013 study, may be downloaded […]
Department store magnate John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” In this breakthrough study, Edison Media and Arbitron have encoded the TV commercials run by radio stations and matched them against PPM listenership. Does a television commercial get non-users to […]
The Study completed by Edison Media Research, in collaboration with Arbitron, is featured in an article entitled, “Digital Platforms Bring Radio Beyond AM/FM.” From MarketingVox.com on June 4, 2007.
Radio Onlines article, “AM/FM Listening Strong Despite Digital Audio Platforms,” discusses key data in the latest study completed by Edison Media Research in collaboration with Arbitron. From RadioOnline.com on April 19, 2007
